Why on-hold marketing works
Did you know?
- 70% of business calls are put on hold
- 9 out of 10 of these calls will hang up after 40 seconds if the line is silent
- 34% of callers who hang up will not call back
On-hold marketing messages can transform the way your customers experience being put on hold and how they feel about your business.
With messages tailored to suit your needs, on-hold marketing can significantly reduce the length of time your customers feel that they’ve been waiting, improve customer service and brand reputation, and reduce hang up rates.
How to use on-hold marketing
With UP Telecoms’ business telephone systems, you can add your very own on-hold marketing solutions to your phonelines to improve customer service even further. So, when your customers call you and are put on hold, instead of unnerving silence, they’ll hear professionally recorded sales and marketing messages and pleasant background music that encourages them to stay on the line.
You have complete control over your messages and are free to choose the content and music from a wide variety of styles. You can also update it at anytime to suit your changing needs.
Why not have a play around with the music and voice options below? If you have any questions or would like to learn more about how you can implement on-hold marketing, get in touch with UP Telecoms today.
How can you use on-hold marketing to maximum effect?
Playing music chosen to appeal to your customers while they wait on hold is a highly effective way of keeping them on the line and entertained while they wait. This means fewer hang ups and happier customers.
Your hold-line is also an ideal opportunity to talk directly to engaged customers with targeted messages that can help you achieve your goals.
This could include increasing revenue by advertising your products and services, informing customers of opening times and holiday hours, advertising special deals or directing them to your website to unclog your phonelines.
It’s an ideal way to deliver information quickly and easily – how would you use yours?